How Surveil’s FinOps Platform Became the Talk of the Conference Floor
The Energy Was Electric ⚡
Microsoft Ignite 2025 wasn’t just another industry conference, it was a watershed moment for FinOps innovation. As AI transformation and cloud optimization dominated every conversation, one theme emerged consistently: organizations need smarter tools to manage Microsoft 365 and Azure investments at scale.
That’s where Surveil stepped into the spotlight.
Our team spent the week in deep discussions with some of the world’s leading technology distributors, managed service providers, and consultancies. What we discovered was both validating and energizing: the market is hungry for what we’ve built.
A Platform That Stands Apart
Across dozens of meetings, one message came through loud and clear: Surveil offers capabilities no one else can match.
Partners and enterprise leaders consistently praised our Navigator platform’s unique combination of features:
- Automated GDAP management that eliminates manual security overhead
- Wallet share intelligence revealing untapped revenue opportunities
- Seamless EA to CSP conversion tools that simplify complex migrations
- Unified visibility across both Microsoft 365 and Azure environments
- FinOps-certified methodology that delivers measurable cost optimization
As one Microsoft Practice Lead observed, we occupy a unique space in the market, often complementary to other tools rather than directly competitive. Our dual-platform coverage and automation depth create capabilities that simply don’t exist elsewhere in quite the same way.
The Missing Piece: FinOps at Scale for SMB/C
Perhaps the most striking validation came during a post-event discussion between a major MSP and Microsoft itself. When describing Surveil’s ability to deliver FinOps services at scale, particularly to the SMB and commercial market, Microsoft’s response was telling: this represents a major unsolved challenge in the CSP world.
The problem? Partners struggle to add value fast enough across their entire client base. Manual processes don’t scale. Generic dashboards don’t drive action. And clients in the small-to-medium business and commercial segments often miss out on the optimization expertise typically reserved for enterprise accounts.
Microsoft’s assessment? We might have found the missing piece the ecosystem has been searching for.
This isn’t just about enterprise-grade FinOps anymore. It’s about democratizing cloud cost optimization, making sophisticated, AI-powered insights accessible to every organization, regardless of size. That’s the promise of scale, and that’s what Surveil delivers.
The Conversations That Matter
Our week at Ignite brought us face-to-face with decision-makers who understand the challenge:
- Global Distributors are looking for platforms that empower their channel partners, not just dashboards, but tools that drive real MSP and reseller growth. They’re tired of solutions that tick boxes without delivering transformation.
- Management Consultancies managing major enterprise accounts need FinOps tooling to support Copilot adoption, data centre assessments, and strategic cloud optimization across their client portfolios.
- Service Providers across regions from the Nordics to Africa and the Middle East are seeking capabilities to scale their Microsoft practices while delivering measurable client value.
- Technology Partners want integration opportunities that enhance their platforms while giving end customers unprecedented visibility into their Microsoft spending.
The consistent thread? Organizations recognize that cloud cost optimization isn’t a nice-to-have, it’s mission-critical. And they need a partner who can deliver results, not just reports.
Why This Matters to You
For Partners and Resellers
The Microsoft ecosystem is at an inflection point. EA to CSP conversions, Copilot adoption, and increasing Azure consumption create complexity, but also enormous opportunity. Surveil gives you:
- Revenue-generating insights through wallet share analysis
- Differentiated services that competitors can’t replicate
- Automated workflows that free your teams from manual processes
- Demonstrable client value through measurable cost savings (typically 18-37%)
For Enterprise End Users
Your Microsoft investment is likely your largest or second-largest software spend. Surveil’s FinOps platform helps you:
- Identify waste across licenses, subscriptions, and cloud resources
- Optimize continuously with AI-powered recommendations (our EREN engine)
- Maintain compliance while reducing security management overhead
- Redeploy recovered budget strategically through Microsoft Azure Consumption Commitments (MACCs)
For Distributors
Enabling your channel requires tools that scale. Surveil’s platform grows with your partners, supporting everything from single-client MSPs to global service providers with comprehensive:
- Multi-tenancy architecture
- White-label capabilities
- Marketplace integration pathways
- Commercial models designed for channel success
What Made This Year Different
Microsoft itself highlighted the “CSP challenge” during the conference, the complexity of managing cloud solution provider relationships at scale, particularly when trying to deliver value across diverse client segments from SMB to enterprise. Our FinOps-at-scale approach was recognized as exactly the kind of innovation the ecosystem needs.
But beyond product capabilities, what resonated most was our approach. Partners don’t want vendors; they want collaborators who understand their business models, challenges, and growth ambitions. Every conversation at Ignite reinforced that Surveil is building relationships, not just selling software.
The Opportunity Ahead
The discussions we had at Ignite weren’t just validating, they were clarifying. The market is ready for what we offer, and the ecosystem is actively seeking solutions that deliver:
- âś“ Real cost optimization, not cosmetic savings
- âś“ Partner enablement, not vendor lock-in
- âś“ Dual-platform coverage (M365 + Azure), not siloed tools
- âś“ Automated intelligence, not manual drudgery
- âś“ Scalable FinOps, from SMB to enterprise
Whether you’re a partner looking to differentiate your Microsoft practice, an enterprise seeking to optimize your cloud investments, or a distributor wanting to enable channel growth, the conversations we had at Ignite demonstrated one thing clearly: Surveil is positioned to help you succeed.
Let’s Continue the Conversation
Microsoft Ignite 2025 reinforced what we’ve always believed: when organizations have the right tools and the right partners, transformation isn’t just possible, it’s inevitable.
The energy and momentum from the conference floor is still propelling us forward. If you’re ready to explore how Surveil’s FinOps platform can transform your Microsoft practice or optimize your cloud investments, we’d love to show you what made us the talk of Ignite.
Curious about what we discussed? Want to see Navigator in action? Contact our team to schedule a personalized demo and discover why partners across the globe are choosing Surveil.
Surveil is a FinOps-certified platform specializing in Microsoft 365 and Azure cost optimization. Serving 160,000 companies and managing $2 billion in annual Microsoft subscription revenues, Surveil delivers an average of 18-37% cost savings through our AI-powered Expert Recommendation Engine (EREN) and Navigator platform.